B2B LEAD GENERATION SYSTEM Pricing & Plans
Reach More Decision-Makers. Create More Sales Opportunities.
Explore our B2B lead generation pricing and packages. We build, launch and manage cold email outreach systems — from prospect research and email infrastructure to campaign automation and ongoing optimisation.
You focus on conversations and closing deals. We handle the outreach system that helps start them.
B2B Lead Generation Pricing & Packages
€7,000
/One-Time
B2B LEAD GENERATION SYSTEM
One-Time Setup | First 2 Months Included
A fully managed B2B cold email outreach system, built and launched for your business.
What’s included:
Campaigns launch no earlier than one month after setup begins, subject to technical readiness.
from
€1,500
/Month
OUTREACH MANAGEMENT
Ongoing Management for Systems Built by Our Agency
Keep your B2B outreach campaigns running smoothly with continuous prospect sourcing, infrastructure maintenance and campaign optimisation.
What’s included every month:
Available Exclusively to Our Setup Clients
This service is available only after completing our B2B Lead Generation System setup. We manage and maintain outreach systems built and configured by our agency. Third-party setups, existing external infrastructure and system repairs are not included.
Monthly management begins from Month 3. Your team handles prospect replies and sales conversations directly in Instantly.
from
€2500
/Month
OUTREACH GROWTH
Advanced Outreach Management & Scaling
Expand into new markets, target additional decision-makers and scale your outbound prospecting with a professionally managed outreach system.
Everything in Outreach Management, Plus:
Monthly management starts from Month 3. Your team handles all prospect replies, meetings and sales conversations.
Important Information
All prices exclude VAT. The initial setup fee includes two months of standard software, infrastructure and management. From Month 3, ongoing management is billed separately.
We manage the outreach. You manage the conversations.
Our service does not include manually responding to prospects, appointment setting, sales calls, negotiations or closing deals.
The outreach infrastructure remains managed by our agency. Client access, data export and service termination terms are defined in the service agreement.
Campaign activation depends on technical readiness and applicable marketing and data protection regulations. Specific response rates, booked meetings and sales results are not guaranteed.
Monthly management plans are exclusively available to clients who have completed our initial system setup. We do not take over or maintain third-party outreach infrastructure.
How Our B2B Lead Generation System Works
From initial setup to ongoing cold email outreach management, we handle the technical work and campaign operations so your team can focus on building relationships and closing deals.
Month 1 — Strategy, Setup & Warm-Up
We identify your ideal customers, research target markets and build your dedicated cold email outreach infrastructure. This includes email accounts, domain configuration, prospect research and mailbox warm-up to prepare your system for launch.
Month 2 — Campaign Launch & Optimisation
Once your infrastructure is ready, we launch personalised outreach campaigns targeting relevant decision-makers. We monitor email deliverability, analyse responses and refine messaging and targeting to improve campaign performance.
Month 3+ — Ongoing Outreach Management
We keep your B2B lead generation system running with fresh prospect research, campaign management, infrastructure maintenance and continuous optimisation. Your monthly plan covers standard software and infrastructure, so you can focus on your business.
Your Role — Turn Conversations Into Opportunities
When potential clients respond, your team takes over the conversation directly in Instantly. You handle follow-ups, meetings and sales, while we continue managing the outreach that helps create those opportunities.
Testimonials & Reviews
What Our B2B Clients Say
See how businesses use our B2B lead generation systems and cold email outreach services to connect with decision-makers, streamline prospecting, and create new sales opportunities.
We sell commercial vans and trucks, and finding businesses that are actually looking to add vehicles to their fleet isn’t easy. Most of our sales used to come through existing contacts. The team helped us reach fleet managers and business owners we hadn’t been able to connect with before. We started getting replies from companies asking about vehicle availability and pricing. It’s given our sales team another way to find potential buyers, and we’ve kept the outreach running.
Daniel Foster
Commercial Vehicle Dealer
We design and install automation systems for manufacturers, so we’re dealing with a pretty specific type of customer. Before this, most of our projects came from referrals or people we’d met at trade shows. They helped us put together a list of manufacturers and reach the people responsible for production and operations. We’ve had conversations about projects we wouldn’t have known existed otherwise. For us, that’s been the biggest benefit.
Katherine Brooks
Industrial Automation Integrator
We sell logistics software, and our biggest problem was getting in front of the right people. We were spending too much time looking for contacts and not enough time showing companies what our platform could actually do. They set up the outreach campaigns and helped us target logistics and operations managers. Now we get to spend more time on product demos and conversations with companies that have a genuine interest. It’s taken a lot of work off our hands.
Oliver Bennett
Logistics Software Vendor
We distribute medical equipment to clinics and healthcare providers, and getting through to the right purchasing contacts has always been a challenge. The team helped us identify relevant clinics and reach procurement managers directly instead of sending emails to general inboxes. We’ve been able to introduce our products to organisations we weren’t previously in contact with. We still handle the discussions and sales ourselves, but having that initial outreach managed for us makes a real difference.
Victoria Hayes
Medical Device Distributor
15+
Years in Industry
15+
Experts Team
150+
Project Completed
Global
Customers Worldwide
Frequently Asked Questions
Find answers to common questions about our B2B lead generation system, cold email outreach setup, pricing, and ongoing campaign management.
What is included in the €7,000 B2B Lead Generation System setup?
Our setup package covers everything needed to build and launch your B2B cold email outreach system. This includes strategy development, ideal customer profiling, prospect research, dedicated email infrastructure, campaign automation, personalised email sequences, and initial optimisation.
Your first two months of standard software, infrastructure, and management are also included in the price.
How soon can I start reaching potential clients?
We begin building your outreach system in the first month, focusing on targeting, technical setup, and email warm-up.
Campaigns are planned to launch during the second month, once the infrastructure is ready. We take the time to prepare everything properly to support reliable email delivery and effective outreach from the start.
What happens after the first two months?
From Month 3, your outreach system moves into ongoing management. We continue sourcing relevant prospects, maintaining email infrastructure, managing campaigns, monitoring deliverability, and optimising performance.
You can choose between Outreach Management, starting from €1,500/month, and Outreach Growth, starting from €2,500/month, depending on your business goals and outreach requirements.
Are software and infrastructure costs included in the pricing?
Yes! Your initial setup includes the first two months of standard software, email infrastructure, and management.
From Month 3, standard software, sending domains, email accounts, and infrastructure maintenance are covered by your active monthly management plan. This means you don’t need to manage multiple subscriptions or coordinate different providers yourself.
Which monthly management plan is right for my business?
Outreach Management is ideal for B2B businesses that want their existing outreach system professionally managed, with ongoing prospect sourcing, campaign optimisation, deliverability monitoring, and performance reporting.
Outreach Growth is designed for businesses looking to expand into new markets, reach additional decision-makers, and scale their outreach through advanced targeting, additional campaigns, and continuous testing.
Both plans are available to clients who have completed our initial B2B Lead Generation System setup.
How do I communicate with interested prospects?
Your team receives and manages prospect replies directly through Instantly, keeping you in control of your business relationships.
We handle the outreach strategy, prospect sourcing, campaign management, and technical operations, while your team focuses on responding to interested prospects, scheduling meetings, and closing deals.
How do you measure the success of my outreach campaigns?
We monitor key campaign metrics, including email deliverability, engagement, reply rates, and overall campaign performance.
By analysing these results, we continuously refine targeting, messaging, and campaign strategy to identify opportunities for improvement.
Our goal is to create a reliable, professionally managed outreach process that supports your sales pipeline. Specific response rates, meetings, and sales outcomes depend on your market, offer, and audience and cannot be guaranteed.
What happens if I decide to stop monthly management?
Your monthly plan covers both professional campaign management and the standard software and infrastructure needed to operate your outreach system.
If you decide to discontinue the service, ongoing management and agency-funded subscriptions will end in accordance with your service agreement. Any available account access, data exports, or transfer arrangements are handled under the agreed terms.
This keeps the service transparent, with clear expectations about ongoing costs and responsibilities.